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Cost Per Thousand - CPM
What does it mean?
Web sites that sell advertising will guarantee an advertiser a certain number of impressions quoted at X dollars per CPM.
In Other Words...
For example, a Web site that has a CPM rate of $20 and guarantees advertisers 100,000 impressions, will charge $2,000 ($20 x 100).
Why the M? It's the roman numeral for 1000.
Related Links
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Related Terms
Banner Advertising | Click Through Rates | CPC | Impression
1 |
A | B |
C | D |
E | F |
G | H |
I | J |
K | L |
M | N |
O | P |
Q | R |
S | T |
U | V |
W | X |
Y | Z
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