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Cost Per Click - CPC
What does it mean?
A web site which uses CPCs would bill by the number of times a visitor clicks on a banner, instead of by the number of impressions.
In Other Words...
For example, a Web site that has a CPC rate of $.10 and provides 1000 click-throughs would bill $100 ($.10 x 1000).
Related Links
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Related Terms
Banner Advertising | Click Through Rates | CPM | Impression
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