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Broker

What does it mean?
1. An individual or firm that charges a fee or commission for executing buy and sell orders submitted by an investor.

2. The role of a firm when it acts as an agent for a customer and charges the customer a commission for its services.

3. A licensed real estate professional who typically represents the seller of a property. A broker's duties may include: determining market values, advertising properties for sale, showing properties to prospective buyers, and advising clients with regard to offers and related matters.

In Other Words...
Traditionally, only the wealthy could afford a broker and access the stock market. The Internet triggered an explosion of discount brokers; brokers that let you trade at a smaller fee, but don't provide personalized advice. Because of discount brokers, almost anybody can afford to invest in the market.

Related Links
Shopping for a Financial Advisor - Deciding on a financial advisor is an important decision. Learn what you should look for so you get what you need.

Related Terms
Agent | Analyst | Broker-Dealer | Churning | Cold Calling | Contra Broker | Dealer | Dialing and Smiling | Discount Broker | Front Running | Full Service Broker | Market Maker | Principal | Registered Investment Advisor (RIA)

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  Copyright © 2002-2006 Image Financial, LLC. All rights reserved.  
Image Financial LLC is not a registered broker-dealer, but rather works in coordination with fully licensed broker-dealers, SIPC-insured clearing firms, and private trading firms to provide licensed and non-licensed clients with access to career trading programs and direct access trading capabilities.  Our firm and our network affiliates strongly recommend that all clients fully read and acknowledge all SEC risk disclosure statements available on our site and our affiliate broker-dealer websites prior to engaging in any live trading activity, and acquire a solid understanding of the risks inherent in active "day" trading.