All Articles for Stocks


ROA, on the Way
Do you rely too heavily on ROE? Consider using return on assets for a more complete picture.  more...

Getting to Know Business Models
Do you know how your companies really make their money? Learn to assess the systems by which businesses generate their revenue.  more...

Evaluating Retained Earnings: What Gets Kept Counts
A company's retained earnings matter. Be investment-savvy and learn how to analyze this often overlooked information. more...

Can You Count on Goodwill?
If a company is worth more than its book value, the resulting implied value of goodwill should be justified.  more...

Lady Godiva Accounting Principles
Find out how and why these rules can help companies "come clean" in post-Enron Wall Street.  more...

Lifting the Lid on CEO Compensation
Make sure you assess whether a CEO has a stake in doing a good job for you, the shareholder.  more...

Beta: Know the Risk
Beta says something about price risk, but how much does it say about fundamental risk factors? more...

Five Investing Pitfalls To Avoid, According to Investor's Business Daily
Common sense or common folly? Discover some approaches to circumventing typical stumbling blocks on the road to profitable investing. more...

Investing Beyond Your Borders
Investing abroad poses risks, but can also help you diversify. Discover ways to invest in foreign stocks.  more...

Doing More with Less: the Sales-per-Employee Ratio
If used properly, this ratio can give you insight into a company's productivity and financial health. more...